We are an extreme-value retailer of quality, name-brand consumables and fresh products sold through a network of primarily independently owned and operated stores. Our stores offer a fun, treasure hunt shopping experience in an easy-to-navigate, small-box format. An ever-changing assortment of “WOW!” deals, complemented by everyday staple products, generates customer excitement and encourages frequent visits from bargain-minded shoppers. Our flexible buying model allows us to offer quality, name-brand opportunistic products at prices significantly below those of conventional retailers. Entrepreneurial independent owner-operators (IOs) run our stores and generally live in the communities they serve, creating a neighborhood-feel through personalized customer service and a localized product offering. 

Our founder, Jim Read, pioneered our opportunistic buying model in 1946 and later developed the IO selling approach, which harnesses individual entrepreneurship and local decision-making to better serve customers in their communities. Our differentiated model for buying and selling drives us to “WOW!” our customers every day, generating customer excitement, inspiring loyalty and supporting profitable, long-term growth. 

Underlying our model is a mission that still guides us today: “Touching Lives for the Better.” The Company has continued to advance this mission by developing strong supplier relationships, introducing new product categories and expanding the store base. Our passionate team, rooted in Grocery Outlet’s founding family legacy and entrepreneurial culture, remains a driving force behind our success and our ability to bring the unique Grocery Outlet experience to new and targeted markets.